Tourist Attitudes towards Wind Farms

1 November 2002

The Scottish Renewables Forum and the British Wind Energy Association jointly commissioned a MORI Scotland research programme on tourist attitudes towards Wind Farms.,

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Research Implications

This independent research demonstrates that the wind and tourism industries can coexist peacefully together, because tourists are able to both appreciate an area’s natural beauty and also react positively to the presence of wind farms. The fact that the presence of wind farms makes the majority of tourists think more positively about Argyll suggests that tourists will judge an area positively if it is using its natural resources to generate energy from renewable sources.

Most tourists visit Argyll & Bute because of the landscape and its beautiful views and scenery. The research reveals that the wind farms are not seen as having a detrimental effect on their visit and would not deter tourists from visiting the area in the future.

Interestingly, the presence of wind farms would encourage more people to revisit than to stay away.

Finally, the majority viewed the prospect of having a visitor centre at the site of wind farms favourably and would, in fact, be interested in visiting and subsequently finding out more information on wind farms and their operation. This means that there are opportunities for developers to develop visitor centres on wind sites, to help attract visitors to an area.

For more information please contact:

Maf Smith ~ Development Manager ~ Scottish Renewables Forum
The e-Centre ~ Cooperage Way ~ Alloa ~ FK10 3LP

Tel: 01259 272 117
Fax: 01259 272 118

Email: info@scottishrenewables.com
Web: www.scottishrenewables.com